Vol. 4 No. 1 (2026)

DOI: https://doi.org/10.66027/GPIM/V4I1

Published: 2026-03-30

Articles

An Integrated Service Quality and Sentiment Analytics Framework for Assessing Customer Satisfaction in Indian Quick-Commerce Delivery Platforms

S. Padmanabhan, S. Divya, Dr.S. Ponmalar (Author)

1-16
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Social Media and Investment Choices: The Role of Demographic Variables in Shaping Investor Behaviour

Jaya Jose, E.M. Afsal (Author)

17-27
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Navigating the Challenges of Digital Transformation in Global Organisations Strategies for Sustainable Business Growth

Dr.K. Rajamani, Dr.V. Aruna (Author)

28-39
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Leveraging AI-Driven Decision-Making to Enhance Corporate Governance and Risk Management in Multinational Firms

Kakhramon Khakberdiev (Author)

40-50
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The Impact of Cross-Border Supply Chain Management on Operational Efficiency in the Post-Pandemic Global Economy

Zeenat Fatima Zaidi, Anuchit Uchaipichat (Author)

51-62
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Strategic Approaches to Managing Cross-Cultural Leadership in Global Business Environments

Magdi Ashour, Mohd Mustafa Al Bakri Abdullah (Author)

63-74
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The Role of FinTech Innovations in Shaping Global Financial Markets and Enhancing Cross-Border Investment

Muhammad Tilovboyev (Author)

75-86
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Global Marketing in the Age of Artificial Intelligence and Emerging Opportunities

Rafael Oliveira, Mariana Costa (Author)

87-97
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Cross-Cultural Adaptation of Marketing Strategies forEnhancing Performance of Global Brands

Lukas Schneider, Anna Weber (Author)

98-110
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Evaluating the Effectiveness of Global Marketing Strategies in Emerging Economies

Roohee Khan, Ashu Nayak (Author)

111-121
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The Role of Digital Content in Shaping Global Consumer Behavior

Daniel Martin, Claire Tremblay (Author)

122-132
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Strategic Approaches to Brand Localization andStandardization in International Marketing Practices

Rohan Iyer, Ananya Sharma (Author)

133-143
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Understanding the Impact of Global Digital MarketingTrends on Traditional Marketing Models

Javier García, Lucía Fernández (Author)

144-154
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The Role of Influencer Marketing in Driving Global Brand Awareness

Wei Jian, Liu Meilin (Author)

155-166
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Analyzing Global Consumer Preferences and Their Impact on Product Development

Vivek Rao, Priya Krishnan (Author)

167-178
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Global Marketing and Consumer Protection Challenges in Ethical International Advertising Practices

Karthik Subramanian, Nandhini Ravi (Author)

179-190
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Strategies for E-Commerce Growth and Effective Expansion into Global Online Retail Markets

Pierre Laurent, Camille Moreau (Author)

191-206
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The Impact of International Finance on Global Economic Stability

Daniel Brooks, Emily Carter (Author)

207-215
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Cross-Border Investment Strategies Considering Risk and Return Dynamics in Emerging Markets

Mehmet Yılmaz, Elif Kaya (Author)

216-224
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Financial Regulations and their Role in Shaping Global Financial Systems

Budi Santoso, Siti Rahmawati (Author)

225-234
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