Navigating the Challenges of Digital Transformation in Global Organisations Strategies for Sustainable Business Growth

Abstract

Digital transformation is necessary for businesses to be sustainable and competitive in the rapidly changing business landscape. But there are various barriers to digital transformation, such as technological, cultural and financial factors. This research examines these obstacles and assesses solutions to these barriers, particularly the effect of digital transformation on key indicators of business growth - revenue, customer satisfaction and market share. This study used a mixed-methods approach with a survey (n = 198) and interviews to get a full picture. Survey data were analysed using descriptive measures (mean, median, standard deviation) and inferential tests (t-tests), while interviews were analysed using content analysis. The main barriers identified include technology (mean = 4.20), culture (mean = 3.85), finance (mean = 4.10) and human resources (mean = 3.95). Differences were observed, including increased technological barriers for the Manufacturing sector than for Services (t = 2.45, p = 0.015) and increased cultural resistance in Asia than in Europe (t = 2.78, p = 0.007). The strategies to address these challenges include leadership, training and technological investments. Digital transformation is key to sustainability, and culture/leadership are critical in an age of emerging technologies such as AI and cloud computing. Sustainability integration in digital strategies helps companies adapt to regulatory challenges and build value.