Vol. 3 No. 2 (2025)

DOI: https://doi.org/10.66027/GPIM/V3I2

Published: 2025-06-30

Articles

Customer Response Analysis in Marketing Campaigns Using the AIDA Decision Framework

Ayman Mustafa Al Armoti (Author)

1-9
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Demand Forecasting in Retail Supply Chains Using the Delphi Consensus Building Method

Dr. Elena Kozlova, Dr. Thomas J. Falkner (Author)

10-19
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Inventory Optimization in Multinational Firms Using the Economic Order Quantity Technique

Nodir Karimov (Author)

20-30
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Overhead Cost Allocation in Manufacturing Firms Using Activity Based Costing Methodology

Dr. Karthik Rajan, Dr. Reema Pillai (Author)

31-39
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Strategic Performance Evaluation Using the Balanced Scorecard Implementation Algorithm

Dr. Yasmine K. Benhadi, Dr. Felix Bauer (Author)

40-49
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Strategic Alignment between IT and Business Strategy for Driving Organizational Change

Ahmad Fauzi, Nur Aisyah (Author)

50-59
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Management Practices for Enhancing Organizational Agility and Resilience

Ahmed Khan, Ayesha Malik (Author)

60-71
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The Impact of Leadership Styles on Organizational Change Management in Global Firms

Muhammad Ali Equatora (Author)

72-83
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The Globalization of Small and Medium-Sized Enterprises and Its Challenges and Opportunities

Hiroshi Nakamura, Yuki Tanaka (Author)

84-92
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A Comparative Study of International Trade and Its Impact on Emerging Markets

Ali Al-Hadidi, Noor Al-Khalaf (Author)

93-102
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Cross-Border Management Strategies in the Era of Global Business Integration

Roohee Khan, Ashu Nayak (Author)

103-112
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Exploring Global Supply Chain Management Strategies in the Post-Pandemic World

Karthik Subramanian, Nandhini Ravi (Author)

113-121
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The Role of Cross-Cultural Leadership in International Business Success

Dr. Arasuraja Ganesan (Author)

122-132
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The Influence of National Culture on Cross-Cultural Management Practices

Nattapong Srisuk, Pimchanok Chaiyaporn (Author)

133-143
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Global Marketing Strategies for Tailoring Approaches to Regional Consumer Preferences

Chen Rui, Zhang Liyun (Author)

144-153
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Globalization and Innovation with the Role of Knowledge Transfer Across Borders

João Silva, Inês Costa (Author)

154-164
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