Integrating Digital Transformation in Global Marketing Strategies: A Data-Driven Approach to Business Management and Accounting Analytics

Abstract

Advertising strategies must include data analytics (DA) and customer relationship management 
(CRM) if one is to keep up with the rapid developments in digital marketing (DM). This paper 
discusses how Digital Transformation (DT) might affect strategies of marketing. It emphasizes 
how DA and CRM systems simplify customer contact, decision-making, and result analysis of 
advertising. DA guides companies in learning about consumer behavior, state of the economy, 
and campaign success. This enables them to create improved, more original marketing strategies. 
Through client data collecting, relationship management improvement, and task completion 
related to communications, CRM systems help to improve this process. The paper discusses the 
significance of DA for determining consumer preferences, projecting future developments, and 
evaluating marketing success as well as for guiding decisions. It also lets it conjecture their 
possible behavior. It looks at several analytical techniques including forecasting, segmentation, 
and instantaneous analytics that enable companies create plans grounded in data and prioritize 
the customer. Merging CRM technologies is seen in terms of how better customer service, simpler 
transactions, and more relevant deals that result from being easy to use all help to improve the 
customer experience. The paper discusses data security issues, aggregating DA and CRM 
systems, and the need of qualified individuals knowing how to apply them. This close inspection 
of DT reveals the significance of marketing plans. It demonstrates how businesses that wish to 
maximize their DA and CRM tools must remain flexible and evolving. These tools enable 
companies in a world run by computers get closer to and more significant relationships with 
consumers. They also improve marketing's efficacy. This enables their continued performance.