The Impact of Digital Transformation on Business Models: A Study of Industry Disruption

Abstract

The continual process of digital transformation necessitates the implementation of strategies suited to the needs of the organisation in order to achieve the desired outcomes. Companies believe that gaining and keeping consumers is essential to their success. Businesses are turning their focus from traditional commercial methods to digital ones in order to improve the customer experience. Relationship management, excellent service, engagement, and contentment are all aspects of the customer experience. It affects the choices that clients make. Digital CEOs believe that the customer experience is a critical element of competitiveness. Improving the customer experience is the main motivation behind digital transformation. Digital transformation can improve customer interactions and offerings. It involves managing the client's behaviour. Enhancing the customer experience involves the use of data analysis, strategy, and the customer value proposition. Part of it involves developing avenues for customer communication and techniques for customer involvement. To enhance the customer experience, organisations should integrate digital transformation strategies that use know your customer and anticipate consumer needs. The customer experience is comprised of a company's interactions with its clients as well as the goods or services it provides.