Vol. 3 No. 2 (2025)

Articles

• Customer Response Analysis in Marketing Campaigns Using the AIDA Decision Framework

  Ayman Mustafa Al Armoti (Author)

  1-9

  • pdf

• Demand Forecasting in Retail Supply Chains Using the Delphi Consensus Building Method

  Dr. Elena Kozlova, Dr. Thomas J. Falkner (Author)

  10-19

  • pdf

• Inventory Optimization in Multinational Firms Using the Economic Order Quantity Technique

  Nodir Karimov (Author)

  20-30

  • pdf

• Overhead Cost Allocation in Manufacturing Firms Using Activity Based Costing Methodology

  Dr. Karthik Rajan, Dr. Reema Pillai (Author)

  31-39

  • pdf

• Strategic Performance Evaluation Using the Balanced Scorecard Implementation Algorithm

  Dr. Yasmine K. Benhadi, Dr. Felix Bauer (Author)

  40-49

  • pdf