Global Marketing and Optimization of Sustainable Food Products Utilizing Blockchain Technology

Abstract

Inferior food items are introduced to the market frequently. The excessive use of chemicals in 
manufacturing, the inclusion of unlicensed substances, and inadequate storage and ripening 
methods significantly affect the nutritional content of food products and customers' general 
health. There is a significant need for mechanisms to assess the quality of food items owing to the 
prevailing lack of openness in the existing process. Blockchain technology (BcT) is developing as 
a distributed and safe architecture that may eliminate the need for an outside entity to validate 
transactions inside the system. BcT, the foundational technology paired with tokens, can 
profoundly alter global marketing (GM) interaction by redefining the relationship between 
organizations and their consumers. This study presents Global Marketing and Optimization of 
Sustainable Food Products (GM&O-SFP) utilizing BcT. The effectiveness of SFP within an 
established company framework pertains to the optimization of component production elements 
utilized in the manufacturing process, aimed at reducing variable costs—such as the volume of 
water, fertilizers adjusted to changes in the seasons, and chemicals employed—which 
subsequently impacts the pricing framework of production and yields favorable effects on the 
entrepreneur's gross revenue. BcT encompasses many complex and rapidly advancing 
technological and structural elements, making it difficult to understand and integrate them into 
established GM frameworks, methodologies, and theories. Conversely, focused attention on 
tokens facilitates understanding and classification. This article delineates terminology pertinent 
to the evolving token landscape from the perspective of GM, illustrates the potential impact of 
tokens on the GM sector, and proposes strategies for their integration into SFP.