Strategic Management of Digital Transformation: A Case Study of Successful Implementation

Abstract

ICT has started to have a significant impact on businesses due to the rapid advancements in computing and communication technologies. Organisations are using ICT to redefine industry competition, restructure organisational boundaries, and redesign business processes. DT is being quickly adopted by ICT-enabled organisations. By improving connectivity and recombination, DT is not only upending established enterprises but also improving the value propositions that already exist. Big Data solutions, mobility, data analytics, Internet-of-things, and social media are examples of new generation ICT technology. All of these technologies are referred to as "digital technologies." To create a digital business model, several components of a traditional business model are swapped out for digital technologies. By creating, developing, and delivering superior value propositions, a digital business model redefines conventional value propositions. In the age of internet purchasing, strategic approaches for digital transformation are discussed in this article.