RUI, Chen; LIYUN, Zhang. Global Marketing Strategies for Tailoring Approaches to Regional Consumer Preferences. Global Perspectives in Management, [S. l.], v. 3, n. 2, p. 144–153, 2025. DOI: 10.66027/GPIM/V3I2/GPM25215. Disponível em: https://gpim.in/index.php/journal/article/view/GPM25215. Acesso em: 15 oct. 2026.