GARCÍA, Javier; FERNÁNDEZ, Lucía. Understanding the Impact of Global Digital MarketingTrends on Traditional Marketing Models. Global Perspectives in Management, [S. l.], v. 4, n. 1, p. 144–154, 2026. DOI: 10.66027/GPIM/V4I1/GPM26113. Disponível em: https://gpim.in/index.php/journal/article/view/GPM26113. Acesso em: 15 oct. 2026.