IYER, Rohan; SHARMA, Ananya. Strategic Approaches to Brand Localization andStandardization in International Marketing Practices. Global Perspectives in Management, [S. l.], v. 4, n. 1, p. 133–143, 2026. DOI: 10.66027/GPIM/V4I1/GPM26112. Disponível em: https://gpim.in/index.php/journal/article/view/GPM26112. Acesso em: 14 oct. 2026.