KHAN, Ahmed; MALIK, Ayesha. Exploring the Role of Social Media in International Marketing Campaign Success. Global Perspectives in Management, [S. l.], v. 3, n. 4, p. 157–167, 2025. DOI: 10.66027/GPIM/V3I4/GPM25419. Disponível em: https://gpim.in/index.php/journal/article/view/GPM25419. Acesso em: 14 oct. 2026.