IYER, Rohan; SHARMA, Ananya. Digital Marketing Innovations and their Influence on Consumer Engagement. Global Perspectives in Management, [S. l.], v. 3, n. 4, p. 146–156, 2025. DOI: 10.66027/GPIM/V3I4/GPM25418. Disponível em: https://gpim.in/index.php/journal/article/view/GPM25418. Acesso em: 14 oct. 2026.