HAN, Le Thi. Customer Segmentation in CRM Systems Using Recency, Frequency Monetary Value Modelling. Global Perspectives in Management, [S. l.], v. 3, n. 1, p. 37–47, 2025. DOI: 10.66027/GPIM/V3I1/GPM25104. Disponível em: https://gpim.in/index.php/journal/article/view/GPM25104. Acesso em: 30 may. 2026.