DONKOR, Kwarteng; ZHAO, Zhou. Building Brand Equity Through Corporate Social Responsibility Initiatives. Global Perspectives in Management, [S. l.], v. 1, n. 1, p. 32–48, 2023. Disponível em: https://gpim.in/index.php/journal/article/view/GPM23003. Acesso em: 12 oct. 2025.