PRAKASH, Arvind; SAXENA, Rituja. Cross-Cultural Consumer Behavior: Adapting Global Marketing Strategies for Local Success. Global Perspectives in Management, [S. l.], v. 3, n. 4, p. 16–20, 2025. DOI: 10.66027/GPIM/V3I4/GPM25404. Disponível em: http://gpim.in/index.php/journal/article/view/GPM25404. Acesso em: 30 may. 2026.