ARASURAJA, G. Integrating Digital Transformation in Global Marketing Strategies: A Data-Driven Approach to Business Management and Accounting Analytics. Global Perspectives in Management, [S. l.], v. 3, n. 3, p. 12–17, 2025. DOI: 10.66027/GPIM/V3I3/GPM25303. Disponível em: http://gpim.in/index.php/journal/article/view/GPM25303. Acesso em: 16 apr. 2026.