KHAN, Reshma; SUJATHA, S. Brand Service Quality Evaluation Using the SERVQUAL Customer Algorithm. Global Perspectives in Management, [S. l.], v. 3, n. 1, p. 13–24, 2025. DOI: 10.66027/GPIM/V3I1/GPM25102. Disponível em: http://gpim.in/index.php/journal/article/view/GPM25102. Acesso em: 16 apr. 2026.