DONKOR, Kwarteng; ZHAO, Zhou. Building Brand Equity Through Corporate Social Responsibility Initiatives. Global Perspectives in Management, [S. l.], v. 1, n. 1, p. 32–48, 2023. DOI: 10.66027/GPIM/V1I1/GPM23003. Disponível em: http://gpim.in/index.php/journal/article/view/GPM23003. Acesso em: 16 apr. 2026.