Digital Management and Sustainable Competitiveness: Using Eco-innovation and Green Absorptive Capacity in Travel and Hospitality Enterprises

Abstract

The worldwide movement for sustainable activities aligns with progress in intelligent technology. This research examines the influence of digital dynamic capability—a company's capacity to rapidly employ digital technology for invention and adaptation—on green competition within the hotel and tourist sectors, with green creativity as a mediating factor. This research examines the impact of Digital Leadership (DL) on Sustainability Competitive Advantages (SCA) within hospitality and travel enterprises, emphasizing Green Absorptive Capacity (GAC) and Eco-Innovation (EI) as mediating factors. This research examined middle management within travel firms and hotels in Saudi Arabia. An analysis tool called WarpPLS 7.0 was used to look at all 325 acceptable responses. The study found that GAC and EI significantly affected the connection between DL and SCA. This research adds to the Dynamic Capabilities Concept. It gives tourism and hotel managers the information they need to use digital strategies and environmental efforts to advance in a market that cares about the environment.